Why QR codes can be too cumbersome to collect Google reviews
Online reviews are undoubtedly crucial for businesses in today's digital era. Not only do they serve to gain the trust of potential customers, but they also serve to strengthen online reputation. While QR codes may seem like a way to collect reviews, businesses should think carefully about whether they are truly the most efficient and user-friendly method. Here's why QR codes can sometimes be too cumbersome:
Requires additional steps
QR codes require customers to take additional steps to leave a review. First, they need to download a QR code scanner app if they don't already have one. Then they have to open the app, scan the QR code and only then write the review. This additional effort can deter many customers and cause them to forego submitting a review.
Not everyone uses QR codes
Although QR codes have become more popular again in recent years, not all people still use QR code scanners regularly. Older people or people who are not as tech-savvy may have difficulty understanding and using the process.
Barrier to spontaneous reviews
Sometimes customers want to spontaneously leave a review when they interact with a company or have a positive impression. However, QR codes often require customers to take out their smartphones and scan the code, which can hinder the spontaneity of these reviews.
Compatibility issues
Not all smartphones and QR code scanners are the same. There may be compatibility issues if the QR code scanner app does not work properly or the QR code is not recognized, which can lead to customer frustration.
QR codes can seem impersonal
Using QR codes to collect reviews can seem impersonal. There is no direct request or personal conversation that encourages customers to leave a review.
Limited opportunities for customer loyalty
QR codes offer limited opportunities for customer engagement. There is no ability to speak to customers directly, respond to questions, or ask for their feedback, which is possible in a face-to-face interaction.
Misuse of QR codes
QR codes can also be misused by leading to spam or fraudulent activity. This can affect customer trust and cause them to become skeptical about QR codes.
Conclusion
Although QR codes are one way to collect Google reviews , businesses should consider the potential hurdles and inconveniences for customers. It's important to consider alternative and user-friendly methods to ensure customers can leave reviews easily. At the end of the day, it's all about optimizing the customer experience and ensuring your business maintains a positive online image.
Photo by Sander Sammy on Unsplash .
